Welcome to Joy Loo’s online portfolio. Here you can find some examples of her work, current projects, and her biography. Joy is a savvy marketing media strategist based in Orange County, California. She has over fifteen years of experience building creative business strategies and mapping out image-based marketing programs within luxury, lifestyle and automotive industry. Her passion for what she does continues to grow each and every day as she loves to break new ground with each new project she tackles.
In the past five years, Joy has launched two (2) media companies, SnapBuzz Media, Letter Six (Orange County based marketing and interactive boutique catering to the luxury and automotive brands) and founded two (2) companies Comatica and was one of four founders for Velocity Magazine (auto enthusiasts magazine). Visit her Current Projects & Social Media Blog to view samples of her finest work.
One of her strengths for her clients rely on her to develop and implement creative strategies. Her experience has given her insight into how to craft strategic social media plans that can be carried out by her and her team or seamlessly synthesized within client teams. She has led strategic integrations of social media within existing marketing plans, working alongside advertising and PR agencies, and developed plans that are both on-strategy and on-brand.
Her interactive digital advertising team is in-tune with the medium and is growing at a fantastic pace. With her teams ability to personalize ad campaigns and deliver trackable results it’s no wonder that marketers everywhere and in every industry are using the power of the latest Web technologies to sell and market their products and services. Range of digital services includes: Web promotion services, incredible interactive video solutions and landing pages.
She and her team have a history of building brands through face-to-face, live consumer experiences. They create a live translation of brands that engages the consumers interactively and experimentally. Whether the program is based in mobile, sampling, street or sponsorship, the programs reach target consumers where they live, work and play. Range of services include: Buzz and experimental marketing and sponsorship procurement.
